(04.01)
Platform &
Experience Strategy
Experience Strategy
- Platform-scale content strategy
- Audience-first experience design
- New formats, launches & slate
/ NowHead of Video Production, Reality Labs Entertainment — Meta.
/ ProfileExecutive creative & production leader. 20+ years leading platform-scale initiatives across entertainment, culture, marketing & emerging technology.
/ PriorYuga Labs · Live Nation · Authentic Artists · Vantage.tv · The Uprising Creative.
/ Recognized ByEmmy · Cannes Lions · Clio · MTV VMAs · Webby · FWA · Awwwards · CSS Design Awards · Telly · Event Marketer.
/ NowHead of Video Production, Reality Labs Entertainment — Meta.
/ ProfileExecutive creative & production leader. 20+ years leading platform-scale initiatives across entertainment, culture, marketing & emerging technology.
/ PriorYuga Labs · Live Nation · Authentic Artists · Vantage.tv · The Uprising Creative.
/ Recognized ByEmmy · Cannes Lions · Clio · MTV VMAs · Webby · FWA · Awwwards · CSS Design Awards · Telly · Event Marketer.
Building teams, contentplatforms & culturally defining experiences — at the intersection of entertainment, culture & technology.
I build and lead multidisciplinary teams that turn ambitious ideas into meaningful audience experiences at scale — aligning creative ambition with business objectives, platform and production realities, and long-term growth. I'm most effective where both vision and rigor are required: defining strategy, shaping orgs and processes, and delivering complex initiatives.